For UK-based non-profit Mara Works, I have helped shape the visual direction of their seasonal campaigns, working across the Summer 2025 and Summer/Winter 2026 shoots.
My involvement spans the full creative process — from developing shoot concepts and mood boards to art direction, styling and model sourcing, as well as bringing together the right photographers, hair and make-up teams to execute the vision.
I love building the right creative team around a project and making sure every element — the people, styling, location, mood and imagery — works together to create something authentic, engaging and a little bit magical.
